FOUNDER

R. A. Whipple is a veteran public relations counsellor from Canada and a leading voice in the advocacy for both licensing practitioners and the adoption of financial ROI in standard measures of effectiveness. He was elected to serve two terms as Public Relations Director at 24 years of age for the Advertising and Sales Executive Club of Montreal, the Canadian precursor of the PRSA and the world’s leading association for PR professionals.

In subsequent years, R.A. has counselled organizations ranging in size from SME to Fortune 50 in both profit and non-profit sectors. His expertise in the communications process is privileged by his knowledge of Marshall McLuhan’s Laws of Media, social psychology, consumer behaviour, organisational and group dynamics, and managerial accounting. A university drop out, he is a proponent of applied process learning. His personal mentors include the late Edward Bernays, the "Father of PR."